The Collective Currents Conference was held in Wellington at the James Cook Grand Chancellor on 24 and 25 October.



Association Chair, Gordon Noble-Campbell presented a paper focusing on why "ROI" is important for non-for-profit entities. While with-profit enterprises focus on ROI (return-on-investment) as a means of calculating and demonstrating value to stakeholders, non-profits need a different calculation to understand whether or not they are succeeding in their purpose, with volunteer engagement and member activation both key parts of this measurement.

The presentation highlighted how organisations with a social purpose, (using grassroots community sport as an example), can measure their performance with an equation reflecting their latent potential to create enormous value for communities throughout the country. You can read the full paper, here.